Search Engine Marketing
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Search Engine Marketing One of the greatest aspects of the Internet for lawyers is its power to reach thousands of potential clients. While many law firms have Web sites, simply putting up a Web site up does not automatically guarantee quality leads. To be an effective marketing tool, your Web site needs to be visible to search engines, and it needs encourage and enable potential clients to contact you. Search Engine Optimization (SEO)The process of improving your firm's online visibility through Search Engine Optimization (SEO) helps major search engines, such as Yahoo! and Google, lead potential clients to your site and display your firm's information to Internet users. Purchasing a Justia Web package guarantees that your site's design and architecture will be search engine optimized to extend your online reach and awareness to prospective clients, making the most of the money you invest on your overall Web presence. Justia search engine optimization includes a number of components to make your Web site more visible on the Internet: selecting the best keywords and phrases for your practice areas and locations; optimizing your Web site's back-end architecture; utilizing Web standards to optimize page layout; optimizing low bandwidth static Web pages; producing RSS and ATOM feeds for news feed aggregators; and assistance with search engine and Web directory site submissions. Justia will automatically update your Web site, without changing its look and feel, to keep it fully optimized in the event of any modifications in Google's, MSN Search's and Yahoo! Search's algorithms. Justia Web sites are always fully optimized. Learn More about Justia's SEO and Traffic Reporting Services... Google & Yahoo! Search Marketing Ad Campaign Setup Justia's Web Pro and Web Premium clients can purchase at a discounted price our Search Engine Marketing (SEM) Services, which provides assistance with the setup of Google and Yahoo! Search Marketing (formerly Overture) keyword ad buys. These keyword buys are one of the most effective and efficient ways for any law firm to reach new clients looking for an attorney on the Internet. Our Search Engine Marketing (SEM) Services' clients receive help in setting up an online marketing campaign, which includes developing keywords and phrases, geographic targeting of ads (to target US states, metro areas or even targets within a specific radius of your location), writing ad text, and setting up landing pages for these ads. Learn More about Justia's Google & Yahoo! Search Marketing Ad Campaign Setup Services... |
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