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Law firms, practice groups, or individual attorneys seeking to establish themselves as reliable, helpful legal authorities should consider publishing a legal blog. A focused approach to legal blogging allows legal professionals to easily and quickly share analyses of new cases, changes in the law, and other legal news. For lawyers and law firms, this type of engagement earns loyalty from visitors and is a key component of successful online marketing.
A blog is an online journal that displays its entries in reverse chronological order. Even authors with little or no technical knowledge should be able to share their knowledge on the Internet. At Justia, we help our clients leverage the power of publishing by providing them with polished blog designs, technical search engine optimization (SEO), and resources on blogging best practices.
All blogs on the Justia Elevate platform are search engine optimized for your practice. The blog's coding and architecture are search-engine friendly and follow the latest technical standards. Moreover, we offer resources on best practices in blog posting to help you develop content that performs well in search results and targets your intended audience(s).
Justia regularly shares information and best practices about blogging and other digital marketing solutions through our Justia Onward Legal Marketing & Technology Blog. We also create exclusive training guides for our Justia Elevate clients and offer weekly blogging ideas to help you create consistent, successful blog content.
Justia operates BlawgSearch.com, a blog feed aggregator that can help distribute your high-quality blog content. In addition, you can leverage other Justia services, such as the Justia Lawyer Directory, to help you further promote your blog content and expand your reach across the web. As a Justia Elevate client, you will also have access to resources that help you further understand the importance of sharing your content on Google Business Profile (formerly Google My Business), social media, and other channels.
As users have migrated to computing devices featuring smaller screens, such as mobile phones and tablets, responsive web design has become increasingly important. A blog with a responsive design will adjust its layout to best display its content in response to the size of the device being used. Our designers prepare responsive designs for the Justia Elevate platform that help ensure your blog is accessible for users on various devices and highlights your professional expertise with stylish graphics, easy navigation, and an integrated layout.
I highly recommend Justia to lawyers seeking strong, cost-effective support for their web marketing.
Our blog covers new developments and best practices in online legal marketing. We evaluate new tools and provide tips on innovative ways you can promote your practice.
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